To inspire, empower, strengthen, support and motivate women in business. Hosted by Justine Murphy, founder of mymuybueno, as she shares her own experiences in growing her business and brand, being a mother and overcoming adversity, all of which she shares to inspire and empower others with.

Covering a different topic each fortnight and welcoming inspiring guests, all of whom are women in business, sharing their own journey and experiences with you.

Tackling real issues that determine the day to day and the bigger picture when running your own business. Keeping it real and talking about it all. The finance, the growth, the successes, the naysayers, the multi-tasking, the insecurities, the ups and downs, the social media, and the ability to adapt and evolve in difficult times.

This podcast is about sharing honestly and vulnerably, for you to take away what resonates to apply into your own world, personally and professionally.

You can follow Justine on Instagram too and stay updated as she shares her journey as a woman in business.

#mymuybueno #mymuybuenowomen #eatlivelearn


A Man’s World

With Guest Claire Parnell.

Claire is a senior professional in the Marketing and Communications industry with over 20 years’ experience working in the sport industry.  

She founded OnSide Communications almost 3 years ago, a Brand and Communications consultancy connecting and championing brands, organisations, governing bodies, athletes and communities through creative storytelling and powerful partnerships, helping to build a clear strategic vision for clients to create impact, powered by a love of sport.

Prior to that she spent nine years at Nike in both European and UK Communications Director roles.  Here she worked with global sporting icons, clubs and federations from the world of football, basketball, the NFL, rugby, golf and athletics, launching industry-defining footwear, apparel and digital innovations for the iconic brand at World Cups, Champions League Finals and Olympics. 

Claire is a passionate fan of women’s sport and is committed to working with organisations who champion and support its’ growth and visibility, to fuel inspiration, engagement and participation for future generations of women and girls.  

She is a member of the Women in Football community and Leaders in Sport Guild and is an activator of The Women’s Sport Trust #UNLOCKED programme (mentoring elite sportswomen), as well as mentoring female business founders in the industry and working with exciting talent who want to create a career in sport.  

Claire is building a new community MiSc (Mums in Sport Community), a supportive and positive network for mums that work in the Sport Industry as she believes that as women’s sport rises, so too does the need for the women who work in the industry, who are also mothers, to be visible and empowered.

Originally from Somerset, Claire has spent 20 years in London and lives in Putney with her partner and daughter Nell, 4.

In this episode we talk about A Man’s World, Justine shines light on the changing world we live in and why must all do our bit, use our voice and take action for change for generations ahead to lead a better future with increasing opportunity for the young girls and woman of tomorrow. 

Follow Claire on Instagram and visit her website: OnSide Communications

Women’s Sport Collective:


The children’s video Justine talks about showcasing gender equality, is a campaign for International Women’s Day by Finansförbundet Watch here.

Thank you for listening! Subscribe now and if you loved this episode make sure to give it a review and rating ( hopefully 5 stars ) and share it with other women in business too.

You can follow Justine on Instagram to stay updated as she shares her journey as a woman in business. 

#mymuybueno #mymuybuenowomen #eatlivelearn