A podcast to inspire, empower, strengthen, support and motivate women in business.

Hosted by Justine Murphy, Founder of mymuybueno, as she shares her own experiences in growing her business and brand, being a mother and overcoming adversity, all of which she shares to inspire and empower others with.

Covering a different topic each fortnight and welcoming inspiring guests, all of whom are women in business, sharing their own journey and experiences with you.

Tackling real issues that determine the day to day and the bigger picture when running your own business. Keeping it real and talking about it all. The finance, the growth, the successes, the naysayers, the multi-tasking, the insecurities, the ups and downs, the social media, and the ability to adapt and evolve in difficult times.

This podcast is about sharing honestly and vulnerably, for you to take away what resonates to apply into your own world, personally and professionally.

You can follow Justine on Instagram too and stay updated as she shares her journey as a woman in business.


Introducing the mymuybueno Women in Business Podcast

Launching on Thursday 17th September. To inspire empower strengthen support and motivate women in business. Hosted by Justine Murphy founder of mymuybueno as she shares her own experiences in growing her business and brand being a mother and overcoming adversity all of which she shares to inspire and empower others with. Covering a different topic each fortnight and welcoming inspiring guests all of whom are women in business sharing their own journey and experiences with you. Tackling real issues that determine the day to day and the bigger picture when running your own business.


mymuybueno and Me

Justine shares how mymuybueno came to be, the story behind the name and umbrella brand, and her vision to make it what it is today. How it started, her background, each of the divisions within the company and how they all work together. Sharing her passion for this podcast and why it’s going to be a big fortnightly burst of energy to equip and inspire you in your walk as a woman in business. Translating what she has been building for the past few years with her women in business community, to make it more accessible and beneficial for you.


Adapt and Evolve

It’s been the most gruelling past few months for so many of us who have businesses. In this episode, Justine shares a very honest and very raw account about the impact Covid had on her own business and family. The journey she has been on over the past months and what she has learnt and can share with you.


Growing Your Community

With guest Anne Scott, Founder of Girl Gone International, an incredible global community of 500k+ members, spanning 200 cities, over 60 countries with a reach of over 8 million. Anne shares just how she started her community, how it has grown into what it stands at today, and how it propelled her into utilising what she has learnt into creating her business, that helps others build their own communities and more. Sharing the importance of building your community, finding like-minded people who share your values and staying true to what motivates and inspires you, and that through hard work and passion, it will grow and amazing things can and will happen. 

Follow Girl Gone International: Facebook Instagram


Core Values and Philosophy

A formula that works. At the very heart of your business and brand should be your core values. Your mission statement and your philosophy. Justine shares about hers and how they are so crucial to your business. To dictate every decision you make, who you work with and more.


Fear of Promoting Yourself

With guest Chloe Morris, a marketing mentor and online course host under her company and brand Pink Flamingo Marketing which she founded in 2015.

She works with business owners worldwide to build clarity around their unique brand, practical ways to forget FOPY™ (Fear Of Promoting Yourself) and establish confident marketing strategies.

Chloe’s from Wales but has lived as a digital nomad since 2016 working remotely and running workshops and online courses. Chloe shares all about marketing, it’s importance within your business, some top tips on the next steps to help you get out of limbo, and sharing how to overcome that fear of promoting yourself and to understand where it stems from.

Follow Chloe and Pink Flamingo Marketing:  Facebook Instagram and join her Facebook Group.


Ducks in a Row

Modern life means juggling so many balls, especially more so if you are a mother too. The pressures and expectations surrounding every day life, both personally and professionally. In this episode, Justine shares about her every day world, how she manages to juggle being a mother to her two boys, and manage multiple businesses, staff and more. How she keeps her ducks in a row, despite life often throwing them out of sync, and how you can learn to better manage your time.


Overcoming Imposter Syndrome

Guest Guest Octavia Goredema MBE, Founder of Twenty Ten Agency Twenty Ten Agency is a career coaching company, based in Southern California.  Founded by Octavia Goredema, the company provides career coaching services to corporations and professionals across the United States. Octavia Goredema is a career coach and writer.  Octavia is the founder of Twenty Ten Agency, where she and her team provide career coaching to professionals across the United States. Octavia’s work is driven by a passion for helping people connect with their potential, leveraging their unique strengths to make their careers soar. Octavia’s forthcoming book, a career guide for under-represented women, will be published by Wiley. Octavia is the co-host of HBR Now, Harvard Business Review’s weekly show. Octavia’s work has been featured in leading media outlets including Yahoo, The GuardianGrazia magazine, Stylist magazine and Black Enterprise. Originally from England, Octavia was appointed a Member of the Order of the British Empire by the Queen (MBE). Octavia is a Fellow of the Royal Society of Arts, where she leads the Gender Equity Thematic Network in the United States. Octavia shares her remarkable journey as a woman in business, how she built her company, and then discusses all about Imposter Syndrome. Sharing how to overcome it, recognising it, and some brilliant tips to help you to steer away from experiencing it. Follow Octavia on Instagram and Twitter and you can visit her website here

Dealing With The Naysayers

In today’s episode, Justine shines light on a topic less talked about. Dealing with the naysayers. The haters, the trolls, the individuals who pull you down, how to handle them, manage them, remove them, and strengthen yourself when you come up against them. Recognising them, so you can better handle and deal with them on a day to day basis when you come against the same challenges. Understanding them and why it happens, and safeguarding yourself better so you can keep reaching for your dreams and realising your potential.


Importance of Our Customers

With guest Sophia Alexia who founded Sophia Alexia in London in 2015, having graduated from London college of Fashion in the summer of 2014. Always being passionate about art, design and photography and always knowing that she wanted to do something within the creative industry.

Sophia struggled with the construction process as she found it too technical and mathematical. Instead she decided to concentrate on the design process which led her to specialising in a degree course at The London College of Fashion specialising in Printed Textile Design for Fashion. 

Sophia Alexia is a luxury resort wear brand based in London and is currently stocked in select boutiques around the world. Sophia Alexia can be purchased in The Sandy Lane Hotel in Barbados and Fortnum and Mason Department store in London.

The brand focuses on designing timeless pieces that are multi-functional, allowing them to be worn from beach to bar and therefore making them the perfect holiday staples. The collection is also designed to be worn by women of all ages, as the styles are both flattering and glamorous, making them popular with both daughter and mother. 

Sophia shares all about the importance of our customers, talking about her business and her strong return rate.

How the customer always remains at the focal point behind her design process. To always remember who it is that she is designing for, and why, whilst always creating something unique and beautiful which will make their customers feel special and good about themselves. 

From there Justine shares even more about this crucial topic and further research she has done, to inspire and help you to realise the value and importance and why it matters so very much.

Visit the Sophia Alexia website and follow Sophia on Instagram too.


Building Your Brand

Justine talks all about building your brand. Identifying your brand strategy, brand identity and brand marketing to help you, whether you have a new business or have had one for some time, it is crucial to work through these steps to determine if you are truly getting your message across to your right audience or client base, properly.

Having a mission statement that represents and reflects your why- the very reason you get up every single day and defines a purpose for existing. Being authentic, being consistent, to build trust and credibility within your brand, that will resonate in all that you do.



In our season finale of Season 1, we have guest Serena Cook who joins Justine to share all about her journey leading to founding Deliciously Sorted Ibiza in 2002, her concierge and events company for the A list in Ibiza. 

And talking all about this fortnight’s topic of Delegation, when it’s the right time to take on help in your business and recognising that you can’t do it all. 

Serena is a self proclaimed “manager of expectations” on an island where guidance and insider knowledge are essential. The company won Best European Business in 2015, she is the exclusive agent for David and Cathy Guetta’s Villa Titanium, (top 10 villas in the world, Forbes List), she has written Ibiza columns for Tatler, Pacha and Ibiza Style, owns Casa Delicious, contributed to the Ibiza coffee table book Outstanding 100 and launched Assouline’s ‘Ibiza Bohemia’. 

In 2008 she co-founded the Ibiza Preservation Fund to preserve the islands’ exceptional beauty and natural value, raising significant funds and making real change on the island, not just to it’s wildlife and land but also to it’s residents and their livelihoods too. 

Serena’s background is in the restaurant world. From the ages of 20 – 23 she owned and ran Odeon, a Mediterranean restaurant in Bogota, Colombia. When the politics got nasty she returned to London working for Oliver Peyton in the events team at The Atlantic and front of house at Coast. At 25 she opened England’s first certified organic cafe in London with Sheherazade and Zac Goldsmith. Her journey is both fascinating and truly inspiring. 

When good friend Jade Jagger suggested a summer in Ibiza, Serena seized an opportunity that sent her career snowballing and laid the roots and foundations for the very company it stands tall as today. 

Serena is a taste maker, an influencer and a trail blazer who can deliciously sort just about anything.

Follow Serena on Instagram and  Deliciously Sorted Ibiza and the Ibiza Preservation Fund

Website:  Deliciously Sorted Ibiza  and the book Serena mention is The One MInute Manager.


Season 2 of the mymuybueno Women in Business Podcast

Season 2 of the mymuybueno Women in Business Podcast launches on Thursday 4th March, which ties in nicely ahead of International Women’s Day and Mother’s Day both on the following week. To inspire empower strengthen support and motivate women in business. 

Hosted by Justine Murphy founder of mymuybueno as she shares her own experiences in growing her business and brand being a mother and overcoming adversity all of which she shares to inspire and empower others with.

Covering a different topic each fortnight and welcoming a different guest each month, all of whom are women in business sharing their own journey and experiences with you. Tackling real issues that determine the day to day and the bigger picture when running your own

This season Justine will be tackling even bolder subjects, sharing on the topics that matter most and introducing you to some new and incredibly inspiring guests from all walks of life, across the globe.


Overcoming Adversity

Trigger Warning:  This podcast covers sensitive subjects, surrounding childhood trauma, sexual abuse and rape. This may be triggering to listeners with similar experiences.

Justine shares her story of the adversity she has overcome to get to where she is today in this heartfelt, candid and vulnerable episode. Her story is truly inspiring. Justine talks openly about her very difficult journey, how she healed herself through the years that came by and how she became stronger and more resilient from every challenge faced, leading up to her to decision to change her life, chase her happiness, and no longer tolerate bad people in her world.

This led to her vision for mymuybueno, her core values and philosophy, to create a company based around the two areas of her life that ultimately healed her, good food and good people, taking her from dark to light, and being at the heart of what makes her unwavering drive, standards and vision for the company, and who she is, so unique.

May her incredible and breathtaking story inspire, empower and help you to realise that no matter what adversities are or have been thrown at you in life, that you can and will get through them, and what and who you will become on the other side, will be stronger and happier for it, for you to live in your own authentic truth and be able to reach all the potential you have and so much more.

If you have been affected by this episode, or if you are a survivor of childhood trauma, sexual abuse, rape, please contact:

NAPAC (the National Association for People Abused in Childhood)
Support line: 0808 801 0331

HAVOCA – Help for Adult Victims Of Child Abuse

If you loved this episode make sure to give it a review, rating (hopefully 5 stars) and share it with other women in business and those you know it will help and inspire.



With Guest Samantha Wills. 

At just 21, Samantha Wills founded her own global self-titled jewellery company. Starting from her kitchen table in Bondi with an in-demand jewellery party-plan business, Samantha gained her first big break at Australian Fashion Week in 2004. She was thrust into the spotlight as a stream of celebrities were photographed wearing her pieces – Drew Barrymore, Rihanna, Taylor Swift, Pink. But when some of her earrings were selected to appear in Sex and The City, the young designer relocated to New York to build the brand on an international stage.

After Samantha’s early recovery from $80k debt she turned over her first million by age 26. The business went from strength to strength, building a cult following. But in 2019 Samantha stunned the world with the brand’s seemingly sudden closure, at its peak as a multi-million-dollar company. 

Samantha, after many years of ignoring symptoms of pain, finally took herself to a doctor and was diagnosed with endometriosis and was operated on immediately. Samantha shares openly about this so that it may this serve as an important reminder to always listen to our bodies, no matter how busy we may be.

Following Samantha’s journey, from being named a breakout star by The New York Times to barely being able to breathe on a hotel room floor she has put all of her story down on paper, Of Gold and Dust is so much more than a business memoir. In her unique, confessional tone, Samantha tells the intimate details of her life and business, sharing her truths with a rare rawness and vulnerability.

Samantha has spent the last decade in New York City. Having just returned home to Australia, she now resides in NSW as a creative director and keynote speaker.

Follow Samantha on Instagram and visit her website: Samantha Wills

Of Gold and Dust by Samantha Wills, Allen and Unwin, RRP $32.99, OUT NOW.

For Australian orders: Available any good bookstore.

For all International orders: Book Depository


Working Mama

Today Justine shares all about being a working Mama. Juggling all the balls even harder in order to manage both, the realties, the benefits, the sacrifices. Sharing her own experiences with her two boys, from birth to now, and how it has worked for her over these past seven years while still growing her company and brand, handling hurdles along the way, and being able to share herself properly so that both the business and boys get the best from her. As well as sharing on the times when others may judge you, as always Justine shines light on all the realities.

Plenty to resonate with, to inspire and boost you, and draw insight, perspective and give you a boost in this episode especially if you are a working mother, and even if you’re not.


A Man’s World

With Guest Claire Parnell.

Claire is a senior professional in the Marketing and Communications industry with over 20 years’ experience working in the sport industry.  

She founded OnSide Communications almost 3 years ago, a Brand and Communications consultancy connecting and championing brands, organisations, governing bodies, athletes and communities through creative storytelling and powerful partnerships, helping to build a clear strategic vision for clients to create impact, powered by a love of sport.

Prior to that she spent nine years at Nike in both European and UK Communications Director roles.  Here she worked with global sporting icons, clubs and federations from the world of football, basketball, the NFL, rugby, golf and athletics, launching industry-defining footwear, apparel and digital innovations for the iconic brand at World Cups, Champions League Finals and Olympics. 

Claire is a passionate fan of women’s sport and is committed to working with organisations who champion and support its’ growth and visibility, to fuel inspiration, engagement and participation for future generations of women and girls.  

She is a member of the Women in Football community and Leaders in Sport Guild and is an activator of The Women’s Sport Trust #UNLOCKED programme (mentoring elite sportswomen), as well as mentoring female business founders in the industry and working with exciting talent who want to create a career in sport.  

Claire is building a new community MiSc (Mums in Sport Community), a supportive and positive network for mums that work in the Sport Industry as she believes that as women’s sport rises, so too does the need for the women who work in the industry, who are also mothers, to be visible and empowered.

Originally from Somerset, Claire has spent 20 years in London and lives in Putney with her partner and daughter Nell, 4.

In this episode we talk about A Man’s World, Justine shines light on the changing world we live in and why must all do our bit, use our voice and take action for change for generations ahead to lead a better future with increasing opportunity for the young girls and woman of tomorrow. 

Follow Claire on Instagram and visit her website: OnSide Communications

Women’s Sport Collective:


The children’s video Justine talks about showcasing gender equality, is a campaign for International Women’s Day by Finansförbundet Watch here.


Women Supporting Women

In today’s episode Justine covers the massively important topic surrounding women supporting other women, and in turn, when the opposite happens too. She sets a few tasks for you today in order to break some barriers, and move mountains within your own working world while leading by example too.

Opening up on communication with others, recognising the power that comes from doing so, and also knowing when to draw the line too. Being more vulnerable and letting our guards down in order to better connect, open opportunities for synergies, new business and friendship, and not ultimately deny and deprive yourself of whatever potential that connection could make. Putting yourself out there more, and better understanding if and when the feeling isn’t mutual or reciprocated, and a reminder about where that naysayer behaviour stems from.

To quote Madeleine Albright, “There is a special place in hell for women who don’t help other women.”


Consciousness In Business

With Guest Chantelle Nicholson, Chef and Owner of Tredwells and All’s Well

Chantelle Nicholson is the multi-award winning chef-owner of Tredwells (the recipient of a green Michelin star in 2021) and All’s Well.  As one of the leading female voices in the UK’s hospitality industry, Chantelle is an advocate for seasonality and sustainability, championing veg-forward cooking through both the restaurant and her cookbook, Planted. Originally from NZ, and a trained lawyer, Chantelle is committed to creating a more sustainable future across her operation and activities, whilst also being an independent board member for the London Waste and Recycling Board.

In today’s episode Justine covers consciousness in business and what that means, and Chantelle shares all about her business and how she is always making massively conscious steps which have huge impact on the people and suppliers around her, and all stems from the heart, from vision, values and drive.

You can follow Chantelle on Instagram and each of her restaurants too Tredwells and All’s Well. To book visit each website, and you can order her book online here, or also available in the restaurant too. ( where she can sign a copy for you too )





Social Media

Justine covers all things social media today. Sharing her own experiences of social media and how she found Instagram to be the platform that works best for her and her company and brand mymuybueno. Covering the use of hashtags, the difference between targeting local and global, connecting with people you never would connect with and building your community in the most amazing ways, attracting your tribe. The realties of the highs and lows also, talking about trolls and haters, and also sharing via your story, how everyone sees the highlights, but it’s not real life, and ultimately business. How to stay true to your authentic self when sharing in the right ways. It’s a powerhouse episode to boost you in all the ways to get your social media working for you and more.


Self Care

In this season finale episode of Season 2, Justine talks about self-care. Recognising when it’s time to put yourself first. What self-care means really, and why it matters so much. Juggling so many balls as she does each day, and coming to realise her own limitations, that you have to put the mask on yourself, in order to look after everyone else properly, but most of all, you. After many years of not doing this, having the affect it has on her body in various ways, that it’s ultimately not worth jeopardising your own health, learning to stop and down tools, is far more important as there’s only one you. This is also a recap on the season and how poignant the episode subjects have been, in shaping the past year both for Justine, and yourselves too. To remind you to keep marching to the beat of your own drum, removing those naysayers, powering forward and embracing change, and giving yourself the love you need and deserve too.


Season 3 of the mymuybueno Women in Business Podcast

Season 3 of the mymuybueno Women in Business Podcast launches on Thursday 10th March, tying in with International Women’s Day and UK Mother’s Day within the same month. To inspire, empower, strengthen, support and motivate women in business. 

Hosted by Justine Murphy, Founder of mymuybueno, as she shares her own experiences in growing her business and brand being a mother and overcoming adversity all of which she shares to inspire and empower others with. 

Covering a different topic each fortnight and welcoming a different guests, all of whom are women in business sharing their own journey and experiences with you. Tackling real issues that determine the day to day and the bigger picture when running your own business and shining light on all the realties and hurdles in this upside down world.

This season Justine will be tackling even bolder subjects as Covid impacted her life in ways she could never have imagined, both personally and professionally. How she handled and overcame them, how she continues to navigate, course correct and keep pushing forward. Sharing honestly and vulnerably to help you in your own journey. 



Kicking off this season, Justine shares about her intensely difficult second year in a row of upheaval, and this time it brought with it many unexpected twists and turns. Speaking candidly and shining light on the realities of navigating situations that may present themselves in your world and affect you personally with enormous and devastating impacts, and how to keep on keeping on with your business no matter what hurdles are thrown your way.

Justine imparts her advice on what she has learnt, how she coped, and has grown both in her business and as a woman, for it all. Inspiring you in all the ways, from recognising how when people around you no longer serve you and letting them go, to surviving covid on top of everything else. A clear reminder always, that chasing your happiness is key to all our survival and that every trial we go through only makes us stronger, wiser and a better version of ourselves on the other side of whatever darkness we have gone through. The sun will shine again.



In today’s episode Justine shines light on Finance. An area that is so crucial to running your own business, yet less often covered and talked about. After the huge wrecking balls within the past two years that impacted her business and world, Justine shares how she has managed to get back up on her feet, while chipping away at loans, and had to conquer other financial hurdles along the way. What she has learnt from taking back control of her company finances and why it is so very important as a woman that we have financial independence.



Guests Sarah and Lauren Murrell Founders of By Sarah London

Sarah & Lauren Murrell are the Co-Founders of By Sarah London, the digital-first skincare brand for stressed, sensitive skin. Sarah first developed skincare to repair her sister’s skin when she was recovering from leukaemia. And now, as a certified B Corp, with their ingredient transparency and targeted formulas, By Sarah London is changing the face of beauty. Winners of over 20 industry-leading awards and featured in Vogue, The Times, ELLE and more. 

In this episode Justine explores the amazing journey of her guests and how purpose is at the heart of all we do in business, and what sets your business apart from anyone else’s.



In this episode, Justine talks about owning your Authenticity and marching to the beat of your own drum. That only by being true to who you are, and what you stand for, and to not worry about what others may or may not think, will you truly shine. Living your truest life both personally and professionally, in all the ways, because that is what sets you apart from anyone else. 


Navigating the Pandemic

Guest Harriet Mansell, Chef and Owner of Robin Wylde and Lilac Restaurant & Wine Bar

Harriet Mansell grew up in Devon and studied History and Politics at Cardiff University. She had ambitions to open a restaurant since the young age of 13, but took a different route of getting there.

In her early twenties she worked in a variety of roles before deciding to commence formal training at Tante Marie Culinary Academy. After a few stages at restaurants such as Noma in Copenhagen, and Dinner by Heston, she then entered the superyacht industry. This is how she met Justine, who placed her in a Chef role. Following a few years in the superyacht industry, Harriet took a step back to recalibrate and determined that then was the time to throw it all in to opening up the restaurant she had always dreamed of. After coming back to the UK and discovering a pop up location to rent, the rest is history.

Robin Wylde officially opened in October of 2020, and Lilac Restaurant & Wine Bar followed in August 2021. Over this time, some awards and accolades have been won, including: Winner of the 2018 Antigua Yacht Chef competition, Local Business Rising Star Awards 2021, both restaurants being included in the 2022 Michelin Guide, nominee in the Chef to Watch category at the 2021 National Restaurant Awards, and represented the SW in the 2020 Great British Menu. Harriet is currently working on lots of exciting projects for the year ahead, including featuring on the chef line up at Wilderness Festival this year.

In this episode Justine explores the amazing journey Harriet has had, and just how much she has had to navigate through the pandemic, while opening two businesses, and the realities behind that. 



In this episode Justine speaks candidly about Judgement. Her own experiences with having to learn how to not allow those who judge to bring you down, and how to rise above it and to better understand why it is that others do judge you, whether they even know you personally or not. As always, shining light with her honest straight talking to help you on your walk, as a woman in business.


Starting Over

Guest Anna Middleton, The London Hygienist

Anna is a dedicated and passionate, multi award-winning dental hygienist & therapist. She founded her brand ‘London Hygienist’ with the mission to change the way oral healthcare is delivered to patients.  After going back to university twice and then qualifying, Anna has since attracted an ever-growing and loyal customer base from the public, press and celebrities alike. Anna is a key opinion leader and ambassador for several large dental brands/organisations and she regularly lectures and writes for both industry and consumer press.

In this episode, Justine covers how it’s never too late to start over. If you aren’t happy in any part of your life, to change it. That it’s all within your control to do, and drawing upon Anna’s own journey as a great example.



Season Finale, in this episode, Justine shares about the ability to recover quickly from difficulty and bounce back. Sharing her own experiences and methods to do so, to better help you navigate through hardships and how you can and will conquer them and be in a far better place because of them, on the other side.

Inspiring you as always with her straight talking, candid honesty, plenty will resonate and give you the boost you need, personally and professionally, to carry you ahead until the next season.