The mymuybueno story

mymuybueno is a luxury food and lifestyle brand with multiple divisions within the group. Founded in 2011 by Justine Murphy.

Our name comes from our love of the beautiful Spanish island of Mallorca, where mymuybueno all began. Alongside her wealth of experience within the field in which we operate, it was this incredible island that inspired Justine’s vision and dream, and where it all began.

The ‘my’ reflects our British roots, Justine being British herself, and also defines the personal touch that is so crucial to our brand and values. The ‘muy bueno’ is the Spanish translation of ‘very good’, a phrase used commonly in relation to great food. Merging these words together, Justine established our registered trademark and unique name: ‘mymuybueno’.

This combination of words represents exactly what our brand is about: reflecting our roots and our values and demonstrating our understanding that it is only through the combination of these factors, and with them working in unison, that we can truly deliver on our company promise and philosophy of excellent quality with a personal touch.

Our mission statement

Pride, Integrity, Ambition, Passion and Love.

Founded in 2011, mymuybueno is a destination for luxury food and lifestyle, combining exceptionally high standards and a personal touch in all that we do. We stand by and never compromise our core values of Pride, Integrity, Ambition, Passion and Love.

Justine Murphy CEO

Our Founder and CEO Justine Murphy is consistently at the helm, running the company with her unparalleled drive and passion.

Founded in 2011 and grown from the ground up, mymuybueno is a highly successful international company and brand with multiple divisions within the group and a significant online presence.

Our Founder and CEO Justine Murphy is consistently at the helm, running the company with her unparalleled drive and passion and working tirelessly to keep connecting the dots between all divisions to continue building mymuybueno into something uniquely special.

The mymuybueno Group has multiple divisions within the company, operating globally with our headquarters located in London.

Throughout our journey, there have been many changes, especially since the pandemic. Our Deli and Bespoke Events are sadly closed now, but with The mymuybueno Cookbook, you can still enjoy many of Justine’s recipes. Our Media agency and Captain recruitment agency launched and have developed and matured our group, now in its’ tenth year, and London being our home now, where our Cookery School will reopen too as the mymuybueno Academy of Culinary Arts.

2011


- mymuybueno Deli Opens

2012


- mymuybueno Private Chefs Launches 
- mymuybueno Deli receives two Great Taste Gold Awards

2013


- mymuybueno Cookery School Launches (1 on 1 and pop ups) 
- mymuybueno Deli receives two Great Taste Gold Awards

2016


- mymuybueno Luxuryware Launches 
- mymuybueno Deli receives two Great Taste Gold Awards

2017


- mymuybueno Interior Launches
- mymuybueno Lifestyle Launches
- mymuybueno Deli receives one Great Taste Gold Award

2018


- New mymuybueno Cookery School site
- New mymuybueno Deli site
- mymuybueno Luxuryware site 

2019


- mymuybueno Bespoke Events

2020


- mymuybueno HQ - Michelin House
- The mymuybueno Cookbook is published
- mymuybueno Women in Business Podcast- Season 1
- mymuybueno Captains Agency Launches

2021


- mymuybueno Media Launches
- mymuybueno Women in Business Podcast- Season 2
- 10 year mymuybueno birthday/ anniversary

2022


- mymuybueno Women in Business Podcast- Season 3
- mymuybueno HQ opens in Hammersmith Mews
- mymuybueno Chefs Get Personal Podcast launches

2023


- launch of mymuybueno Academy of Culinary Arts

No compromise on values

We pride ourselves on having an uncompromising determination to achieve excellence in everything we undertake.

Our values

Dedicated to luxury food and lifestyle with a truly personal touch.

mymuybueno was born out of Justine’s own personal experiences and passions, identifying a gap in the market for a company dedicated to luxury food and lifestyle that truly upheld the personal touch.

With the different divisions all sitting under one umbrella brand, we continue expanding upon this vision, creating something very special, but retaining the same values and continuity throughout each.

We recognise that every client, chef, staff member and student is unique, and this understanding is at the heart of everything that we do. We focus on giving all our clients, across all our divisions, the bespoke and personal service they deserve.

Upholding high standards and looking after the individual is very important to us at mymuybueno, and we pride ourselves on having an uncompromising determination to achieve excellence in everything we undertake.

Pride, Integrity, Ambition, Passion and Love are the core values by which we operate. They are integral to the company and are embedded in all that we do and deliver on.