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mymuybueno® is a luxury food and lifestyle brand with multiple divisions within our group.
Founded in 2011 by Justine Murphy.

Our Name

Our name is down to our love of the beautiful island of Mallorca and it is the heart and home of our Founder and her family. It is the inspiration for her vision and dream, alongside her wealth of experience in the field of which we operate.

The ‘my’ is the English contribution, Justine being British herself; and it defines the personal touch we offer. The ‘muy bueno’ is the translation in Spanish of ‘very good’; in relation to good food. Justine merged them together as to establish our registered trademark and our unique name of ‘mymuybueno’.

This combination represents what our brand is all about. It demonstrates that only by combining these factors, and them working in unison, can we truly deliver on our company promise and philosophy of excellent quality with a personal experience.

Our Mission Statement

Founded in 2011, mymuybueno is a destination for luxury food and lifestyle, combining exceptionally high standards and a personal touch in all that we do. We stand by and never compromise our core values of Pride, Integrity, Ambition, Passion and Love.

Our Structure

“Our Founder and the CEO of mymuybueno is Justine Murphy, she runs the company, setting strategy and vision. Justine is at the helm, managing all the day to day, operations, staff training and directing the business forward.”

Our mymuybueno HQ is based in the heart of Palma de Mallorca in the beautiful Balearic Islands of Spain.

Our mymuybueno Headquarters, Cookery School, Deli and our Luxuryware showroom are all in the same vicinity in the heart o Palma de Mallorca.

We have a Central London office, and our Private Chefs agency, Interior agency, Lifestyle concierge, and our Luxuryware divisions operate from here. Our client base for these, are international.

Dividing her time between London and Mallorca. Our Founder and the CEO of mymuybueno is Justine Murphy, she runs the company, setting strategy and vision. Justine is at the helm, managing all the day to day, operations, staff training and directing the business forward.

Her husband, Paul, joined the business in 2014 as a Director, and is responsible for the company finance department, MLC compliance and all project management.

We have a fantastic ever growing team of staff who are very much part of our mymuybueno family and work by our core values.

Both our offices operate strictly by appointment only.

Each division is part of the mymuybueno Group – mymuybueno (UK) Ltd

We have seven divisions within our group.

mymuybueno DELI

Our mymuybueno Deli is located in Central Palma de Mallorca. Gluten, Dairy and Refined Sugar Free, Plant-Based Goodness
Our focus is on making food that looks good, tastes good and will make you feel good too.
Drawing inspiration from our firm British favourites.

mymuybueno LUXURYWARE

Providers of luxury tableware and much more to super yachts and private residences worldwide. We offer an expansive range of the most luxurious and finest quality dinnerware and place settings, with an extensive online portfolio showcasing over 3000 products. We have a showroom in Central Palma, where you can take off your shoes and step inside, just like a super yacht saloon, with our soft carpet under your feet. We invite you to make an appointment to come and view our plates and feel them in your hands. We deliver worldwide.


Located in Central Palma our professional cookery school has 22 different One day courses, One week Beginners, Intermediate, Advanced and Super Yacht Chef Cookery. 4 & 12 week Certificate Courses all taught by the best chefs on our agency books. Visiting VIP Guest Chefs who we have featured on mymuybueno Chefs platform, and have interviewed for mymuybueno Chefs Get Personal to make them accessible and to share their talent and skills in the very areas they excel and are known for.

mymuybueno PRIVATE CHEFS

Our International private chef agency has a vast selection of private chefs for luxury super yachts and high net worth private households worldwide. Our service is highly bespoke as to hand-select the right chefs for our client’s needs, and in turn, represent chefs individually based on their talent and merit. We proudly are the only chef agency in the world to be MCA accredited MLC 2006 certified. We have a vast, ever-growing database and also an exclusive service for sourcing specialist candidates, household staff and yacht interior crew for existing clientele from within our very well connected network.

mymuybueno INTERIOR

Our Interior department within our chef agency. We excel in specialist roles such as personal trainers, beauticians and spa therapists. We have a prestige selection of housekeepers, house managers and land estate managers, and our prime expertise is within super yacht interior with pursers, interior managers and every tier of stewardess. Our focus is on the very individuals that work in closest proximity with our clients on a personal level.

mymuybueno  LIFESTYLE

Providing the highest standards in luxury services and lifestyle management. We offer worldwide professional lifestyle services to our clients who value convenience, luxury, and exclusivity.  We are dedicated to the needs of both our private and corporate clientele.

Our vast expertise and insider knowledge within the luxury food and lifestyle market, most especially with chefs, super yachts and luxury properties, enables us to utilise our global contacts for luxury travel planning, access to the best restaurants and exclusive events.

We specialise in fulfilling every travel, lifestyle and leisure request that our clients simply do not have the time to do. We offer a highly personal and tailored service, and will provide your own dedicated personal lifestyle manager who will ensure that you always receive the best quality of service possible. Our global contacts, insider knowledge and expertise will take care of it all. From reservations at Michelin star restaurants, an elite personal shopping service, on-demand yacht charters, sales and sourcing of private yachts, jets and helicopters. We have worldwide access to destination properties, luxury hotels and sales of luxury real estate.

We understand the style, comfort and security our members require and have comprehensive services in place to meet our clients high expectations.

No request too large, no detail too small.

mymuybueno  BESPOKE EVENTS

Plant-Based & Vegetarian Catering in Mallorca. Luxury food and service. Canapés, Plated, Buffet, Grazing Stations and Bowls.

Social Media

We have multiple accounts on social media. You can follow our Founded and CEO, Justine Murphy @mymuybueno and her daily life as she grows her family and company in her dynamic world of good food and good people.

mymuybueno Chefs @mymuybuenochefs, which has a vast following, is our chef platform on Instagram where we showcase top talent by chefs posting globally. We feature the very best plated work of the worlds top chefs and restaurants that we feel display the current top talent as to excite and inspire others.

We encourage chefs to hashtag with our ever growing hashtag of #mymuybuenochefs to search for chef and plating inspiration and also to be able to feature themselves. It has recently surpassed 40k in use by chefs globally.

Justine’s vision within the brand, extends to setting a new standard and expertise in the field of fine food, top chefs, restaurants and knowledge. mymuybueno is a name recognised and associated internationally within this genre and market.

“Justine’s vision within the brand, extends to setting a new standard and expertise in the field of fine food, top chefs, restaurants and knowledge. mymuybueno is a name recognised and associated internationally within this genre and market”


It is with Justine’s own personal experience and passions that she developed mymuybueno, as she identified an integral gap in the market to be filled, that really upheld that personal touch and high quality service and product she had to offer.

By having the different divisions under one umbrella brand, we can expand upon the vision and create something very special, but retain the same values and continuity throughout each, within our mymuybueno group.

Our core values are Pride, Integrity, Ambition, Passion and Love.

We recognise that every client, chef, and student is unique. We focus on creating the best produce, working with the best chefs, providing the best personalised service, and delivering a specialist teaching experience as to give our clients across the board the bespoke and personal service they deserve.

Upholding high standards and looking after the individual, is very important to us at mymuybueno and we pride ourselves on having an uncompromising determination to achieve excellence in everything we undertake