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mymuybueno® is a luxury food and lifestyle brand with multiple divisions within our group.
Founded in 2011 by Justine Murphy.

Our Name

Our name is down to our love of the beautiful island of Mallorca and it is the heart and home of our Founder and her family. It is the inspiration for her vision and dream, alongside her wealth of experience in the field of which we operate.

The ‘my’ is the English contribution, Justine being British herself; and it defines the personal touch we offer. The ‘muy bueno’ is the translation in Spanish of ‘very good’; in relation to good food. Justine merged them together as to establish our registered trademark and our unique name of ‘mymuybueno’.

This combination represents what our brand is all about. It demonstrates that only by combining these factors, and them working in unison, can we truly deliver on our company promise and philosophy of excellent quality with a personal experience.

Our Mission Statement

Founded in 2011, mymuybueno is a destination for luxury food and lifestyle, combining exceptionally high standards and a personal touch in all that we do. We stand by and never compromise our core values of Pride, Integrity, Ambition, Passion and Love.

Our Structure

“Our Founder and the CEO of mymuybueno is Justine Murphy, she runs the company, setting strategy and vision. Justine is at the helm, managing all the day to day, operations, staff training and directing the business forward.”

Our mymuybueno HQ is based in the heart of Palma de Mallorca in the beautiful Balearic Islands of Spain.

Our Cookery School and our multiple award winning Deli and our Luxuryware showroom are all in the same vicinity. We are in the build stage of new developments of each of these at present, and aim to be ready by Autumn 2017.

We have a Central London office, and our Private Chefs agency, Interior agency, Lifestyle concierge, and our Luxuryware divisions operate from here. Our client base for these, are international.

Our Founder and the CEO of mymuybueno is Justine Murphy, she runs the company, setting strategy and vision. Justine is at the helm, managing all the day to day, operations, staff training and directing the business forward.

Paul Murphy, her husband, joined the business in 2014 as a Director, and is responsible for the finance department, company compliance and project management.

We have a fantastic ever growing team of staff who are very much part of our mymuybueno family and work by our core values.

Both our offices operate strictly by appointment only.

Each division is part of the mymuybueno Group – mymuybueno (UK) Ltd

We have six divisions within our group.

mymuybueno DELI

Located in central Palma de Mallorca. Our focus is on making food that looks good, tastes good, and will make you feel good too. Still drawing inspiration from our firm British favourites, we have transformed our original menu so that everything is better, keeping up with our own tastes, and yours. We make all our own produce in-house, and it is naturally gluten, dairy and refined sugar free. We do not use eggs, making us fully vegan too.

mymuybueno LUXURYWARE

Providers of luxury tableware, glassware, silverware, galley and kitchen equipment, chefware, and much more to super yachts and private residences worldwide. We offer an expansive range of the most luxurious and finest quality dinnerware and place settings, with an extensive online portfolio showcasing over 3000 products. Our extensive experience with chefs means we can deliver for all galley needs from our stunning chefonomy range, to machinery, a pastry range, and chef clothing too. We are busy building our showroom, and this will be by appointment only as to display certain ranges for our clientele to be able to touch, feel and experience.


In our central Palma location, is our fantastic state of the art new school. We have many guest chefs from around the world, teaching in the field of their passion and expertise so that you get a personal experience like no other. All our courses are designed to be personal and we only teach eight students at a time so that the learning experience is more intimate and every individual is fully confident in what they learn with us. We have one day courses, covering a vast range of topics, as well as one week courses, and also our four week course which provides a competent understanding of foundation level cookery. We look forward to welcoming you soon, we are always adding new dates to our course calendar. 

mymuybueno PRIVATE CHEFS

Our International private chef agency has a vast selection of private chefs for luxury super yachts and high net worth private households worldwide. Our service is highly bespoke as to hand select the right chefs for our clients needs, and in turn represent chefs individually based on their talent and merit. We proudly hold our MLC 2006 certificate of compliance and we are also an REC member. We have a vast, ever growing database and also an exclusive service for sourcing specialist candidates, household staff and yacht interior crew for existing clientele from within our very well connected network.

mymuybueno INTERIOR

Our Interior department within our chef agency. We excel in specialist roles such as personal trainers, beauticians and spa therapists. We have a prestige selection of housekeepers, house managers and land estate managers, and our prime expertise is within super yacht interior with pursers, interior managers and every tier of stewardess. Our focus is on the very individuals that work in closest proximity with our clients on a personal level.

mymuybueno  LIFESTYLE

Providing the highest standards in luxury services and lifestyle management. We offer worldwide professional lifestyle services to our clients who value convenience, luxury, and exclusivity.  We are dedicated to the needs of both our private and corporate clientele.

Our vast expertise and insider knowledge within the luxury food and lifestyle market, most especially with chefs, super yachts and luxury properties, enables us to utilise our global contacts for luxury travel planning, access to the best restaurants and exclusive events.

We specialise in fulfilling every travel, lifestyle and leisure request that our clients simply do not have the time to do. We offer a highly personal and tailored service, and will provide your own dedicated personal lifestyle manager who will ensure that you always receive the best quality of service possible. Our global contacts, insider knowledge and expertise will take care of it all. From reservations at Michelin star restaurants, an elite personal shopping service, on-demand yacht charters, sales and sourcing of private yachts, jets and helicopters. We have worldwide access to destination properties, luxury hotels and sales of luxury real estate.

We understand the style, comfort and security our members require and have comprehensive services in place to meet our clients high expectations.

No request too large, no detail too small.

mymuybueno  BESPOKE EVENTS

Providing the highest standards in luxury events services.

Social Media

We have two accounts on social media, our main @mymuybueno one which Justine operates herself as to share a daily posting giving an inside glimpse into her life and passions, behind the scenes as she grows her business and vision.

We also have @mymuybuenochefs, which we showcase top talent by chefs posting globally. We feature the very best plated work of the worlds top chefs and restaurants that we feel display the current top talent as to excite and inspire others.

We encourage chefs to hashtag with‘ #mymuybuenochefs’ in their own social media fine food posts, as we then share our favourite with our followers, which in turn raises their own profile. Justine oversees and approves each and every posting, and ensures her team carefully select those chefs who excel in their field. Justine is an ambassador for boosting others, and features a chef on her books each week herself too.

Justine’s vision within the brand, extends to setting a new standard and expertise in the field of fine food, top chefs, restaurants and knowledge. mymuybueno is fast becoming a name recognised and associated internationally within this genre and market.

“Justine’s vision within the brand, extends to setting a new standard and expertise in the field of fine food, top chefs, restaurants and knowledge. mymuybueno is fast becoming a name recognised and associated internationally within this genre and market”


It is with Justine’s own personal experience and passions that she developed mymuybueno, as she identified an integral gap in the market to be filled, that really upheld that personal touch and high quality service and product she had to offer.

By having the different divisions under one umbrella brand, we can expand upon the vision and create something very special, but retain the same values and continuity throughout each, within our mymuybueno group.

Our core values are Pride, Integrity, Ambition, Passion and Love.

We recognise that every client, chef, and student is unique. We focus on creating the best produce, working with the best chefs, providing the best personalised service, and delivering a specialist teaching experience as to give our clients across the board the bespoke and personal service they deserve.

Upholding high standards and looking after the individual, is very important to us at mymuybueno and we pride ourselves on having an uncompromising determination to achieve excellence in everything we undertake