Justine Murphy is a successful entrepreneur who divides her time between London and the Spanish island of Mallorca, which she calls home.
Driven by her personal experiences and passionate about food and people, Justine had a dream of creating mymuybueno: a brand and business that encapsulated her values, beliefs, and both of these passions.
Founded in 2011, mymuybueno is now a successful international company and brand with seven divisions across the luxury food and lifestyle sector. It is a brand already recognised across the industry as being synonymous with exceptional standards and true quality.
Born in London in 1980, Justine’s childhood was one full of extreme adversity. The only underlying thread of good in her life – from the first person to show her genuine love, to the jobs that enabled her freedom, friendships and the possibility of belief in a happier life – was linked, in some way or another, to food, and it was from this that her passion for good food, and everything it represents, was born.
Carving a successful career for herself in restaurant management from a young age, it was when she was 25 – following years in which she had continued to endure significant hardship – that she finally left the UK in order to pursue her dream of becoming a chef and seeing the world.
She ventured into the super yacht industry in 2006, where she spent six years cooking for some of the world’s most influential people as their private chef. It was a career that led to her meeting her husband, settling down in Mallorca and becoming a mother. It was also the spark that ignited her vision for mymuybueno, a business based on her expertise and experience, and centred around the very things that had enabled her to heal: good food and good people.
Justine founded mymuybueno in 2011 with very little capital, and is absolute proof that you can achieve anything you want in this world if you have a dream and a vision, and are prepared to work very hard in order to make it all come to life. She is a huge ambassador for inspiring others to do the same, through running regular Women in Business events in order to empower and encourage other female entrepreneurs, utilising her ever-growing social media presence to continuously inspire wider communities, and has recently launched her cookbook and good living guide The mymuybueno Cookbookin which she shares her story and lifestyle tips in addition to her unique recipes.
Justine wears many hats: businesswoman, CEO, wife, mother, chef, crew agent, cookery school principal, author and successful entrepreneur, and it is thanks to her unbounded motivation, dedication and passion that she is able to juggle them all seamlessly.
Initially self-taught, Justine’s passion for cooking has been inspired by many chefs worldwide over the years. She has trained and worked alongside some of the world’s best-known chefs, including Tom Aikens, Daniel Clifford and Adam Handling, and has taken many courses over the course of her career, including Cordon Bleu classical training at the Tante Marie in London and a Thai cookery diploma in Thailand.
She strives to continuously expand her skills and knowledge with further courses, learning from the guest chefs who come through her own school’s doors to teach, and regularly visiting top restaurants around the world for further inspiration.
She has been exposed to an extremely high standard of culinary expertise throughout her career, which has not only expanded her own knowledge, but is also an integral part of what makes her chef agency’s selection process so successful.
‘It’s not every day that you come across someone with as much drive and energy as Justine. She is a force to be reckoned with, so passionate about everything she does and determined to make a success of her many businesses. If her energy could be bottled, she’d be selling it by the dozen. I think the mymuybueno brand will continue to grow and succeed with the passion Justine has and I wish her all the best with her new cookbook.’
‘I love what Justine is doing with bringing a real diverse bunch of chefs over to mymuybueno. I wish when I was younger I could have been one of the students that are lucky enough to get a spot in one of the classes. I’m looking forward to coming back again and also seeing her new cookbook too.’
‘Justine juggles many balls in the air, from looking after her two boys as well as all her different businesses, from the concierge, deli, the cookery school, a chef agency and now writing a book as well. Justine does not have a slow down or stop button, she is very focused on making The mymuybueno brand a very well recognized company that is known for very high standards in everything she runs. It’s her passion and drive that makes her such a success.’
“She has been exposed to an extremely high standard of culinary expertise throughout her career, which has not only expanded her own knowledge, but is also an integral part of what makes her chef agency’s selection process so successful.”
Justine has spent time travelling the world, visiting and writing reviews of Michelin star establishments in order to both improve her palate and knowledge of current trends, as well as to connect with the world’s most accomplished chefs, building relationships and further connecting the mymuybueno community.
Writing reviews from the perspectives of a chef, someone who knows the industry well and someone who upholds extremely high standards, means that her reviews are honest, well respected and relevant.
Justine’s vision was to develop a brand that not only stood for excellence in the field of fine food, chef expertise and luxury lifestyle management, but one that would consist of multiple individual companies within the one brand, all based on the very same ethos and set of core values.
From the outset, her vision was for multiple divisions, all connected by the common theme of good food, good people, a personal touch and exceptionally high-standards. And to not only connect the divisions through the consistency of these values, but to also connect a wider community.
She envisioned making world-class chefs accessible, which she has succeeded in doing by not only bringing them to her school, but by featuring them on her increasingly popular social media platforms: sharing their own inspirations in the regular Chefs Get Personalinterviews, and through the widespread use of the Instagram hashtag #mymuybuenochefs, connecting chefs and foodies across the globe with images of the community’s best plated dishes.
She has created a Women in Business network, running regular monthly events at her Deli and Cookery School and full-day annual events in Mallorca, where she brings women together to share, encourage and empower one another, using her own story and drawing on the experience of building mymuybueno from the ground up, to inspire and help others.
She has launched a guide for good living, The mymuybueno Cookbook, in which she shares her favourite recipes as well as her own story, inspirations, and tips for juggling the many challenges of modern life, further closing the loop on everything that mymuybueno stands for.
The book is available to pre-order on Amazon UK now, and will be published in April 2020.
“Justine’s unwavering standards are never compromised, and she makes a conscious personal decision to only ever work with people who share the same good values”
“Justine takes pride in being able to truly recognise and represent chefs based on their talent and merit, as to handle their own careers as chefs for the long term.”
Justine’s unwavering standards are never compromised, and she makes a conscious personal decision to only ever work with people who share the same good values. Her award-winning Deli, MCA accredited and MLC 2006 certified chef agency – the only one of its kind to hold such accreditations – and extraordinary success of all other divisions within the mymuybueno umbrella are proof of her commitment to upholding her standards, and her unwavering belief in her vision.
Justine’s dynamic life sees her successfully balance motherhood and her multiple businesses. Justine is mother to two boys, born in 2013 and 2015. They are her whole word and the heart of everything she does. She loves being able to build her dream and her business around being her own boss, she sets her own hours, dividing her time between raising and nurturing her children, and growing her business, vision and brand. Justine says, ‘With hard work, lots of passion, a love for what you do, and a big dream, anything is possible.’
Justine is passionate about campaigning and building inspiration for women and most especially mothers who work, worldwide. Her belief that anyone that has a dream, can achieve it, through hard work, dedication, and passion. She has a fire in her belly for her vision of mymuybueno, and has built and runs her businesses while being a dedicated and loyal mother, and has proven that you can do both.
She aims to continue to inspire others to follow their heart, and set an example of how to achieve that. Justine’s own core values are firmly ingrained into mymuybueno, these are Pride, Integrity, Ambition, Passion and Love. She strongly believes you can achieve anything you want in this world, if you are willing to work hard for it. With a strong presence on social media, which provides a behind the scenes into her life both personally and professionally, she is exciting and inspiring for all walks of life who are following the daily growth of her vision.
Justine holds a monthly event, growing a special community together. mymuybueno Women in Business Breakfast to bring women together in Mallorca, to inspire, share, support and motivate one another. She hosts the event each month, inviting different guest speakers to share their own journey’s in business, networking and a different topic to discuss as a group too.
She also holds her own mymuybueno Women in Business Day once a year to share her own personal story, to help to inspire others by her experiences, how she has overcome many adversities in order to achieve her goals. She also shares her business methods and experience as an entrepreneur, talks vulnerably about the ups and downs, her social media, managing an umbrella brand, and shares it all her formulas and methods which work. Justine motivates and inspires women, and installs in them the same energy, excitement and more to implement in their own lives to better enhance them. The next event is 1st February 2020. To book your ticket, contact [email protected]
Justine is passionate about raising awareness of Erbs Palsy, a disability that is largely unknown due to the nature of its circumstance. It is an injury caused in childbirth whereby the baby is delivered with such excessive force, the nerves inside the brachial plexus are damaged. Her first born had multiple nerves snapped, which resulted in a paralysed right arm. Since a major surgery at four months old as to take donor nerves from both his legs, he has been given some limited movement. He has since had another operation as to try and provide more, and this will be the case as he continues to grow. This means daily physiotherapy is part of family life as to keep his arm supple. Being positive always is vital, and makes for a greater encouragement for him and his future. She is an advocate for working in the face of adversary about disability and removing the stigma that surrounds it and the challenges it may bring. She is ever more determined to provide a good quality life for her family, a legacy for her children, and to always raise awareness about this completely avoidable injury, as well as offer support and assistance to families affected. She has set up a support group in Mallorca and has helped many families to date with putting them in the right direction to get the urgent help required before any chance of mobility in the arm diminishes. She uses her growing social media presence as a platform to raise awareness, which once again has helped others.
Justine’s husband Paul joined mymuybueno as a Director in 2014, and he is responsible for the finance, compliance and project management departments within the company. By joining the business, he is a constant supporter of Justine’s vision and dream, an anchor in her world, and all that she does. He is her best friend, and her most trusted steadfast advisor.
Justine is the face and the heart of the mymuybueno, she takes immense pride taking the time to build the right team of people to become part of the company, and as such our staff, are part of the mymuybueno family.
For Justine, she has no set working hours, as her life is divided between mymuybueno and her family and she constantly flits between both, believing there is no such thing as a work life balance, this just is her world and she dedicates herself 100% to both. There is no day off from either, and that is just the way she likes it.
Justine continues to grow her young dynamic company, building the brand, setting standards, pushing boundaries, inspiring others, and rolling out her dream as to be the best she can be for herself and those around her.